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March 19-21, 2024, at Agua Caliente Resort Casino Spa Rancho Mirage Conference Activities include Immersive Experiences that Combine Esports, Virtual Reality, Augmented Reality, Table Games+

Coachella Valley, CA ( July 11, 2023)-Agua Caliente Casinos, the award-winning premier casino and entertainment resort in the Coachella Valley with three distinct properties (Agua Caliente Resort Casino Spa Rancho Mirage, Agua Caliente Palm Springs and Agua Caliente Cathedral City), will host CEC Live! (Casino Esport Conference) in March 2024 at Agua Caliente Resort Casino Spa Rancho Mirage. This three-day ticketed groundbreaking conference is open to the public. Check for more information on ticket sales. As a leader in gaming innovation, Agua Caliente Casinos hosts esports and is invested in the future of gaming to offer guests and members the most modern technology, entertainment, and special events. CEC Live! will include immersive first of its kind experiences that combine esports, virtual reality, augmented reality, table games, emerging tech and new entertainment to captivate existing and future casino patrons and conference attendees.

“We are thrilled to partner with Agua Caliente Casinos for CEC Live! 2024,” said Ben Fox, Co-Founder of CEC Live! “Agua Caliente Casinos are leading the way in the integration of esports into the casino industry. We are excited to showcase their progressive approach to this emerging market at our event.”

CEC Live! aims to revolutionize the traditional casino experience by catering to the expectations and desires of the millennial and gen z generations. Recognizing the evolving demographics and technological advancements, CEC Live! along with its partners are creating extraordinary environments that entice customers to step away from the comfort of their homes. The event offers an unparalleled opportunity for visitors to engage with cutting-edge gaming experiences and seamlessly showcases the fusion of esports and casino entertainment.

Esports and gaming industries have experienced explosive growth in most recent years. An estimated 532 million fans worldwide watch esports, according to Statista, and this audience is expected to grow nearly 20 percent by 2024. The number of casual gamers has also increased with Newzoo reports showing there are now 2.81 billion active gamers across the globe.

“We are proud to host CEC Live! 2024 at Agua Caliente Casino Rancho Mirage,” said Pearl Aguinaldo, Sr. Director of Marketing, Agua Caliente Casinos. “This revolutionary event will allow us to not only connect with our esports guests on a deeper level but keep us ahead of the curve on technology and innovations so we can truly offer something for every individual. We look forward to welcoming everyone and seeing how this event helps push us to that next level.”

CEC Live! is set to redefine the boundaries of the casino experience in partnership with Agua Caliente Casinos. This conference marks a significant milestone in the industry’s evolution. For more information and updates, on CEC Live! 2024, please go to

About CEC Live! CEC Live! is an annual event dedicated to revolutionizing the casino industry by integrating esports, virtual reality, augmented reality, table games, and new forms of entertainment. Founded by the experienced Fox Brothers, CEC Live! aims to create a symbiotic partnership between esports and casino venues, offering an immersive and captivating experience to today’s and tomorrow’s customers.

ABOUT AGUA CALIENTE CASINOS Agua Caliente Casinos are located in Rancho Mirage, Palm Springs and Cathedral City, CA. Agua Caliente Resort Casino Spa Rancho Mirage is the only property in California that has been awarded the Forbes Four-Star rating for three different property venues, with Sunstone Spa earning the Forbes Five-Star award in 2021, the only spa in California to earn this distinction. The Sunstone Spa also ranked in the top spas in the U.S. and number three in California by Spas of America’s Top 100 Spas 2021; The Steakhouse is a consecutive winner of the Wine Spectator Award of Excellence since 2007; and the hotel achieved Forbes Four-Star status.

Collectively, the three properties offer a 16-story, 340-room hotel with resort-style pools and cabanas, three entertainment venues, Pívat Cigar Lounge, a premier cigar lounge offering live table games and slot machines, 13 diverse dining options, an award-winning, full-service luxury spa and salon, meeting and event venues, and Agua Caliente Fuel, an expansive fuel station with 750 square feet of gaming machines, a drive-through coffee shop Java Caliente, and competitive gas prices. Agua Caliente is also home to two nearby championship golf courses: Indian Canyons North and South.

Agua Caliente Rancho Mirage is also a AAA Four Diamond property and was ranked top 10 for “Best Casino Outside of Las Vegas” in USA TODAY’s 10 Best Readers’ Choice 2018 travel awards. For more information on Agua Caliente Casinos, visit or join the conversation on Instagram @aguacalientecasinos.

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Author: Ari Fox, President of CEC Live, Gambling Esports Technology Association (GETA)


In an era of rapid technological advancements, it is surprising to see certain industries lagging behind when it comes to embracing change. One such industry is gambling, which has been slow to adopt technology despite the numerous benefits it offers. Rather than charging customers extra fees at brick-and-mortar casinos, the gambling industry should leverage technology to increase its profits and provide a more streamlined and convenient experience for players. It's time for this age-old industry to shed its apprehension and fully embrace progress.

  1. The Stagnation of the Gambling Industry

The gambling industry has a long and storied history, with roots dating back centuries. While its traditions and charm have appealed to many, the industry's reluctance to embrace technology has resulted in missed opportunities for growth. The lack of innovation and resistance to change have limited its reach and potential profitability.

  1. Overcoming the Fear of the Unknown

Change can be intimidating, especially when it involves unfamiliar territories like technology. However, the fear of the unknown should not prevent the gambling industry from evolving and adapting. By embracing technology, the industry has the potential to attract a wider demographic, engage new customers, and provide a more enjoyable experience for all.

  1. The Promise of Technological Advancements

Technology offers a plethora of advantages that the gambling industry cannot afford to ignore. By incorporating online platforms, mobile applications, and virtual reality, casinos can extend their reach beyond geographical boundaries and cater to a global audience. This not only attracts a larger customer base but also provides convenience and accessibility to players, allowing them to gamble from the comfort of their homes.

  1. The Rise of Online Gambling

The rise of online gambling platforms is a testament to the potential profitability of embracing technology. These platforms have experienced exponential growth, attracting players who appreciate the convenience and variety they offer. With online gambling, players can access a wide array of games, place bets, and enjoy immersive experiences without the need to travel to a physical casino. This shift towards online gambling indicates the changing preferences of consumers and the necessity for the gambling industry to adapt.

  1. Streamlining Operations and Increasing Profitability

Technology can streamline casino operations and reduce overhead costs, leading to increased profitability. Automated systems for player registration, payments, and security can enhance efficiency, allowing casinos to focus more on providing an exceptional customer experience. Moreover, incorporating data analytics can enable casinos to understand customer preferences, tailor offerings, and implement targeted marketing strategies to maximize revenue.

  1. Promoting Responsible Gambling

Contrary to popular belief, embracing technology does not mean encouraging excessive gambling or disregarding responsible gambling practices. On the contrary, technology can play a crucial role in implementing responsible gambling measures. Online platforms can provide features like self-exclusion, deposit limits, and activity monitoring tools, empowering players to gamble responsibly and promoting a safer gambling environment.

  1. Embracing Change for a Brighter Future

Change is an inevitable and necessary aspect of progress. By embracing technology, the gambling industry can tap into new revenue streams and engage a tech-savvy generation that expects convenience, innovation, and accessibility. Moreover, technological advancements can help bridge the gap between traditional and online gambling, providing a seamless experience that satisfies all types of players.

In conclusion

It is high time for the gambling industry to shed its resistance to change and fully embrace technology. By doing so, casinos can unlock new levels of profitability, expand their customer base, and enhance the overall gambling experience. Embracing progress will not only benefit the industry but also create a win-win situation for players, who will enjoy greater convenience and options in their gambling endeavors. It's time to leave behind the old ways and step into a future where technology and gambling seamlessly coexist. To join GETA Global please go to our website

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Updated: Jun 2

By Ben Fox COO CEC Live

Here is the definition on google:

There's an old saying, it takes 25 miles to turn a battleship around. The notion is that the ship is chugging so strongly in one direction, and it is so heavy that it will continue to head in that same direction, even after the captain 'turns the wheel' to change course.

The casino industry, often likened to a battleship due to its resistance to change, commands a significant presence in the market. However, beyond its impressive exterior, the industry operates within a smaller community than one might expect. While recognizing the challenges of transforming a well-established industry, it is crucial for casinos to adapt to evolving customer needs. This article explores the importance of embracing technological innovation and overcoming the battleship mentality in the casino industry to stay competitive in the digital age.

Navigating the Seas of Change: Supply and demand dictate that where there is a market demand, a corresponding supply should follow. However, the casino industry has proven to be a tough nut to crack when it comes to introducing innovative changes. Change is a slow process within a large, established industry, but signs of transformation have begun to emerge. To remain relevant and maintain a competitive edge, the industry must proactively address the evolving needs of its customers by embracing technological advancements.

Catering to the Next Generations: As the next generations, such as millennials and Generation Z, come of age, it becomes increasingly important for the casino industry to provide them with experiences that align with their values and interests. This demographic grew up in the digital age, immersed in video games, virtual reality (VR), and artificial intelligence (AI). By incorporating these technologies into their offerings, casinos can attract a broader audience and tap into the potential of tech-savvy customers.

Embracing Tech Innovation: One way the casino industry can adapt to changing preferences is by embracing technological innovation. By integrating video games, VR, AI, and other cutting-edge technologies, casinos can create immersive experiences that resonate with younger generations. This fusion of traditional gambling and modern entertainment can help attract new customers and keep them engaged.

Starting Small but Thinking Big: Implementing change in such a massive industry requires a strategic approach. Rather than attempting radical transformations overnight, it is advisable to start small but take significant steps toward introducing technological advancements. By piloting new technologies and evaluating their reception, casinos can gradually integrate them into their broader operations, creating a more tech-driven and customer-centric environment.

Staying Ahead of the Curve: The cornerstone of success for any industry lies in understanding and meeting customer needs. In an era of rapid technological advancement, it is imperative for the casino industry to stay ahead of the curve. Regular market research, customer feedback, and ongoing innovation will allow casinos to tailor their offerings to the desires of their target audience and stay competitive in the evolving landscape of the gaming industry.

Attend the CEC Live to Make Waves: For casino industry professionals looking to drive change and stay informed about the latest trends and innovations, the upcoming CEC Live event is a must-attend. Mark your calendars for October 18-19 at the Resort Hotel and Casino in Atlantic City. CEC Live offers a unique opportunity to gather tools, insights, and inspiration to make waves in the industry. For more up-to-date details about the event, visit

Conclusion: The casino industry, like a battleship, has been slow to change. However, as customer demands shift and technology continues to advance, embracing innovation becomes imperative. By incorporating technological advancements such as video games, VR, AI, and more, casinos can attract and retain a broader audience. The key lies in recognizing the importance of adapting to customer needs, starting small but steadily introducing changes to cater to the evolving expectations of the digital age. It's time for the casino industry to turn the battleship and navigate the seas of change, harnessing the power of technological innovation to ensure a prosperous future. To kick-start this transformative journey, attending the CEC Live event on October 18-19 at the Resort

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